CVB MAGIC by Katherine DiPietro

C = Connection & Collaborative Partnership

There’s a magical moment at every RCMA event when you make a personal connection with someone or lots of “someones.” Can you even count how many relationships you’ve forged through your connection to RCMA? I count mine as blessings.

Connection is vital to our industry. And did you know that one of the most beneficial connections for planners is with a destination’s Convention & Visitors Bureau? This I know because I’ve been on the Irving, Texas CVB team for 15 years!

Are venues, catering and guest rooms keeping you up at night? Rest easy... you can enlist the destination’s CVB to work their magic for your planning “wish” list!

V = Value & Vision

Planners who partner with CVBs save time and money, and gain insight into local authentic experiences that elevate a meeting. Truly, these benefits come not from magic, but from a CVB’s deep knowledge and experience, and their mission to help planners succeed.

B = Big Benefits & Bang for Your Buck

CVB’s are like a FREE one-stop-shop for the whole gamut of what planners need and what the destination has to offer.

At the ICVB/Visit Irving, your every wish is our command - from site inspections
to RFPs and beyond. As a CVB, we’ve got the solid-gold rolodex for venues and vendors that have already been vetted. Marketing assistance? We’ve got the magic touch. Help with event logistics? Abracadabra! Financial incentives? Yes, we can work a little magic with your budget too.

CVB’s can match groups with charitable organizations for community service projects and help create the all-important experiential component at your event. We’re in the know when it comes to festivals, fairs, concerts, sporting events and other happenings in our destinations, and we’re current on the news to guide you during these ever-changing times.

The planner/CVB relationship = the ultimate win-win for both partners. On behalf of RCMA, welcome to the fall issue of Aspire. Read on to learn more about how CVBs help your events be the absolute best they can be.

I hope to see you for a magical moment in Sacramento at RCMA Emerge 2022!

KATHERINE DIPIETRO, CHSE
National Sales Manager, Visit Irving RCMA Board Member