What Pro Event Planners Are Leaning On

The SpotMe Blog posted a compelling article about how today’s event specialists are making events work for them entitled, “7 Event Planning Tips the Pros Are Leaning on in 2021.” Here are two great highlights:

ON HYBRID EVENTS:

“Virtual events can be engaging and productive, but only if the meeting design is truly participant-driven and takes into consideration the needs of that audience. ...I advocate for at least one member of the planning team to participate through the lens of the virtual participant...”

– CAROL GALLE, CEO OF SPECIAL D EVENTS

ON CREATING ENGAGING EXPERIENCES:

“...content and agenda needs to be focused on peer-to-peer learning and the ability for people to have conversations... If they wanted to watch a speaker deliver 60 minutes of content without engagement, then they could have stayed home in their pajamas. ...Move the attendees out of the conference rooms and take them on learning journeys where they can share experiences and explore cities they have missed since the pandemic.”

– LORI PUGH MARCUM, EVENTS CONTENT DIRECTOR AT PATH TO PURCHASE INSTITUTE AND RETAIL LEADER AT ENSEMBLEIQ

---