Rochelle Miller-Hernandez Named Visit Las Cruces Executive Director

Congratulations to Rochelle Miller-Hernandez for her new role as executive director of the convention and visitors bureau for New Mexico’s second-largest city. Miller-Hernandez has spent the past twelve years with Visit Las Cruces, first starting out as Convention Sales Manager then receiving subsequent promotions to Tourism Sales Manager and Senior Sales Manager, prior to being named Interim Executive Director in March 2019.

In addition to her experience with Visit Las Cruces, Miller-Hernandez has worked extensively in convention and meeting planning, sales and marketing, and administrative and management leadership. She currently serves as the Chair of the New Mexico Tourism Department Southwest Regional Marketing Board.