Understanding Your Hybrid Event Audience

Hybrid Events: The Definitive Guide (2023) is a detailed article from vFairs, an online event management platform. Although many companies publish value-added content like this as a marketing strategy, we still found this guide to provide insightful information and real-world examples. 

One helpful suggestion is to create a persona. To develop a persona, utilize data from past events and market research to identify your target audience–personified in an imaginary model. The article shares, "One of the biggest factors in determining the event's success is to not only understand your target audience but also learn about their behaviors, needs, and expectations from the event."