A Peek Into the Future
Recently, CWT Meetings & Events, a division of the global travel management company Carlson Wagonlit Travel, released its 2018 Meetings and Events Future Trends report, which describes regional differences and cost projections as well as industry trends and top destinations you need to plan throughout 2018.
Top Trends and Tips for 2018
- Focus on the ‘Why’
Define specific objectives from the start and use them to set the budget. Place a major emphasis on attendee engagement and then figure out how to measure that early on. - Attendee Experience
It’s all about simplicity in 2018. You need to make the whole process as easy as possible both for yourself and the client. - Technology
Utilize technology to make conversations easier and deliver user-friendly, personalized experiences. - Budget
Always begin with the value the meeting or event can generate. A clearly defined ROI that everyone can see is critical for continued investment and successful meetings. - Safety and Security
Plan for the amount of risk for each situation, including physical harm and cybersecurity. Make sure these plans do not inconvenience attendees.
These trends, of course, are not comprehensive. There are so much more to come, and we can’t wait to see what the new year brings! Happy planning.