Attendees Seek Post-Event Leisure Time at Destinations

A recent event planners survey by Small Market Meetings found that 81% of their event attendees “either frequently or occasionally added a day or two of personal time to unwind in a cool destination.”

63% of planners said that they start with the help of local CVBs to include and recommend local experiences to their meetings. The survey found that one of the keys to encouraging attendees to include additional local travel to their trip is to include offsite event receptions and excursions that showcase the destination.